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Techfront is an affiliate of Global Sports Commerce Pte. Ltd. (GSC), a Singapore entity and one of world’s largest Sports Technology and Management Company providing solutions, sponsorship management and premier consulting services to leading global sports bodies.

Techfront is the most sought after one-stop shop for LED turnkey and sponsorship activation solutions to the Sports, Entertainment and Media Industry players, given its proven track record and reliability in providing the world class digital technology solutions.

Well-known in the Sports Industry for its strong technical and operational expertise and superior execution capabilities, Techfront has established long standing partnerships with various reputable sports leagues, clubs, regulatory bodies, broad casting companies and event managers worldwide.

The clientele of Techfront include most prominent and established Sports bodies and leagues such as The Board of Control for Cricket in India (BCCI), International Cricket Council (ICC), Cricket Australia, Indian Premier League, New Zealand Cricket, South Africa Cricket, West Indies Cricket Board, Srilanka Premier League, Bangladesh Premier League; The International Association of Athletics Federations (IAAF); 6 Nations Rugby; English Premier League (EPL); Rugby World Cup (RWC), Formula 1; International Premier Tennis League (IPTL); and major Stadiums like Twickenham, Millennium, Murrayfield etc. across the world. More recently, Techfront has provided LED solutions to FIFA World Cup 2015 at Japan, IPTL at New Delhi, Singapore, Japan and Dubai, ICC WT20 at India and Indian Premier League 2016 at India.

Techfront is distinguished for providing seamless digital solutions with zero downtime and it has helped it achieve near zero client attrition rate in the last 13 years of the Company’s operations.

Techfront Evolution

Techfront started its journey as a Digital LED & Scoring Solutions provider to Sports Industry and has ever since come a long way by continuous innovation and expansion of  portfolio in order to become a one stop solution to Sports, Media & Entertainment Industry.

Leveraging its long standing partnerships with various reputable sports bodies, Techfront has expanded its portfolio by offering Sponsorship Activation services, which complement its Digital Solutions offerings and in turn is a good value proposition to the industry. With continuous investment in technology advancement, Techfront has innovated a way to deploy advanced technology called “Go Green Technology”. It is an Integrated Multiple Engineering Technology Innovation to build responsible technology aligned to Go Green concept adopting Corporate Social Responsibility (CSR). The Go Green technology helps in reduction of power consumption of LED and also in reducing the Greenhouse gas emissions.

Techfront has not only been growing its business offerings, but has also been adding value to the Sports Industry as well by helping it expand to remote geographies where Sports were not conducted due to lack of requisite infrastructure by creating “Modular Stadiums” – Near Venue Infrastructure. Techfront is involved in creating superior commerce in Sports by offering modular, portable and customised infrastructure solutions viz. seating and lighting facilities in the geographies that lack infrastructure.

Techfront pioneers end-to-end Integrated Technology and Solutions, providing state-of-the-art Arena Management solutions for Sports, Entertainment and Media industries. The Technology platform bandwidth reaches far and wide, creating a seamless bridge and engagement between Sports Bodies, Sponsors and Spectators, with Global Delivery systems spread across multiple continents.

You talk – We listen – We deliver
This 360° fan engagement system is a game Changer, TECHFRONT is changing the rules of the game. Welcome to the team! installation,

Go Green Technology

Techfront/GSC has taken the initiative to develop the innovative Go Green Concept for its state-of-the-art LED infrastructure, which integrates multiple engineering technologies to build an environment friendly product that adopts Corporate Social Responsibility (CSR). The Go Green technology helps:

  • Reduction in noise, power consumption and greenhouse gas emissions
  • Increase zero-downtime performance via self-powered and solar-powered “S” box that ensures non-stop activation on LED, even if there are potential generator failures or power grid blackouts

Our Partners

Partnership with the world of sports




        Formula 1




              Sporting Firm


                  Event Managers

                    Global Non Executive Advisory Team

                    M.S. MURALIDHARAN (MSM)

                    M.S. MURALIDHARAN (MSM)

                    MANAGING DIRECTOR

                    MSM is founder promoter of Global Sports Commerce Pte Ltd of which Techfront is subsidiary.. MSM has been pioneering, fusion of technologies at in venue, on the move and on air to bring disruptive and transformation change in the commerce optimisation for leading sports bodies. He has incubated companies under GSC to provide next generation technologies in deep data analytics of sports fans , dynamic media evaluation technologies, virtual reality experience for sports fans. He is actively involved with global sports bodies such as ICC, IPL, NZC, PCB, AFL, FIFA etc to strategies future of sports commerce from fan engagement.

                    SURESH PRABHALA

                    SURESH PRABHALA

                    NON EXECUTIVE DIRECTOR

                    Suresh Prabhala has over 17 years of experience in the finance industry with the last 11 years focused on private equity and principal investments in India. Suresh is the Founder and Partner at ADV Partners and his key focus area includes the South Asian region. Previously, Mr. Prabhala served as the Managing Director and Head of India for Mount Kellett Capital Management and as Executive Director and Head of India for JP Morgan’s Principal Investments business in India. He was also associated with Arthur Andersen’s Corporate Finance team and was a founding member of Allegro Capital Advisors, a new advisory outfit created by a team from Arthur Andersen’s Corporate Finance team post Enron.

                    Global Executive Advisory Team

                    DONALD CAMPBELL

                    DONALD CAMPBELL

                    Global Key Account Strategist for Techfront International FZE

                    Donald has over 30 years of diverse experience across sales, brand management, general management within the consumer goods and sports marketing fields. He has a wealth of experience in managing leading sports event production activation. Prior to joining Techfront, he served in various roles at Conduit Management International and previously with Gillette International where he was regional general manager for eastern Europe and latterly all of Africa.

                    NEIL MAXWELL

                    NEIL MAXWELL


                    Neil has over 25 years experience in sports marketing and management that has seen him work in India, England and New Zealand in senior marketing and admin roles. Neil has a diverse background having played cricket for a living, run an Indian Premier League franchise, designed and administered multi-million dollar campaigns, managed international sports stars as well as having staged the first ever T20 cricket international match in the US. Neil also served as the manager of a select group of sportsman including Brett Lee.

                    CHRIS YEO

                    CHRIS YEO


                    Chris has a broad background in sports marketing, management and broadcast. Chris previously served as Sponsorship Manager at Team Epic, Australia’s Premier Sports & Lifestyle Marketing Agency.

                    C RAMESH

                    C RAMESH


                    Ramesh is Vice President of Projects Techfront. He will play an active and important part in Stadium implementation, infrastructure and operations. Since 2002 is continously involved in Projects Sales and Rental

                    SARADHA S

                    SARADHA S

                    CHIEF FINANCIAL OFFICER

                    Saradha is a qualified Chartered Accountant and a Company Secretary, having more than 17 years of experience in the gamut of Corporate Finance across Fund Raising (Private Equity and Debt), Mergers & Acquisitions, Due Diligence, Valuations, Corporate Restructuring, Financial & MIS Reporting. Her expertise includes sourcing Foreign Direct Investments into the Company and also structuring organisational expansion through Domestic and Cross Border Acquisitions.

                    SRIRAM S

                    SRIRAM S


                    Sriram handles Corporate Governance and Compliances with various regulatory authorities. He has more than 7 years of experience in Corporate Finance and Accounting and is involved in Fund Raising through banks, financial institutions and private equity and also works on strategic investments and organizational structuring. He is a member of the Institute of Company Secretaries of India and The Institute of Cost Accountants of India.

                    SRI PARTHASARATHY

                    SRI PARTHASARATHY


                    Sri has over 8 years of experience in the event management field and has managed various projects like Indian Premier League, Indian Super League, International premiere tennis league,Hockey India etc. She was also one of the key venue managers for ICC T20 WC 2014 at Bangladesh. Her interactive engagement with event officials , venue staff, project engineers has received exceptional praise from IPL, HIL, ISL, IAAF World Championships 2015 in Beijing, CWC 2015 in Australia and NewZealand.

                    MEERA KRISHNAKUMAR

                    MEERA KRISHNAKUMAR

                    CORPORATE LEGAL COUNSEL

                    Meera is involved in handling organization wide legal and transactional documentation including that of mergers & acquisitions, internal restructuring, strategic partnership deals, joint ventures, commercial contracts and management of various sports media rights globally. Meera is a graduate of Law from ILS Law College, Pune and an accredited Company Secretary from the Institute of Company Secretaries of India.

                    GSC Global Hub

                    Global HUBs

                    CASE STUDY

                    Signed a 9-year contract to supply end-to-end digital solutions for IPL in 2008

                    LED scoreboards, sight screens, perimeter boards across all venues and matches

                    Implemented proprietary scoring software; and managed scoring and LED content

                    Match day operations of all digital solutions

                    Interactive spectator management

                    Launched sponsorship solutions for IPL in 2010

                    Owns the exclusive rights to Television, Internet, Mobile & Audio rights in 133 countries (Excluding India, MENA, USA, EU and Africa)

                    FIFA – Club World Cup 2015
                    Techfront provided the World’s first 4K Pixel and Ultra High Definition Technology System – Art IFX – for the FIFA Club World Cup in Japan

                    Over LED solutions provided for 496 linear meters of state-of-the-art technology system was  provided across matches in Osaka and Yokohoma

                    Widely recognized and applauded by all the stakeholders, for a spectacular display and sophisticated management of digital solutions

                    ICC – 2015 Cricket World Cup (Australia and New Zealand)

                    · Through its global partnership with the International Cricket Council (ICC), Techfront as the exclusive digital solutions supplier, provided LED infrastructure for the Cricket World Cup (CWC) in 2015 across Australia & New Zealand:

                    i. 8 LED kits servicing 14 venues

                    ii. 49 cricket matches across 44 match days

                    iii. 488 hours of combined LED exposure to a global broadcast audience in excess of 1 billion people



                    ICC Champions Trophy by International Cricket Council (ICC)
                    • FIFA World Cup 2006
                    • Sri Lanka Cricket Board
                    • ATP & WTA Tennis Tournaments


                    9 year contract to supply end-to-end digital solutions for Indian Premier League (IPL) by Board of Control for Cricket in
                    India (BCCI)


                    Common Wealth Games
                    • English Premier League
                    • Launched Sponsorship Solutions for IPL


                    F1 India
                    • Hungary Premier League

                    Milestones – Addition of Iconic Properties to the Clientele

                    • F1 Global
                    • Rugby Union (Twickenham)
                    • T20 World Cup 2013
                    • 2013 ICC Champions Trophy
                    • Bundesliga
                    • Laliga
                    • Rugby Unions (Principality, Murrayfield)
                    • Irish Rugby Football Union
                    • T20 World Cup 2014
                    • FIFA Club World Cup
                    • IAAF World Championships
                    • International Premier Tennis League
                    • Australian Football League
                    • New Zealand Cricket
                    • National Games
                    • All Blacks
                    • National Rugby League
                    • Rugby World Cup
                    • FIFA World Cup
                    • UEFA